Customers, not products

It’s about customers, not products

Once upon a time Marks & Spencer was famous for its customer service. Everyone knew that you could take something back if there was a problem with it. Or even if you’d just changed your mind. It was a unique selling point for them. 

Today's recommendation for youSure, some people pushed it a bit far, but for the majority of decent well-behaved customers it was a comfort to know there’d be no embarrassing stand off if there was a problem with something you’d bought. As a result M&S commanded fantastic customer loyalty. Bending a little, to accommodate the needs of the customer, brought the rewards back to them in spades.

Pretty soon other retailers were eyeing-up this customer goodwill and wanting the same for their own businesses. The big names on the High Street caught up and M&S no longer had a USP, meaning the bar had been raised for everyone. You could argue that these high levels of customer expectations makes things hard for the retailer or wholesaler, but you’d largely be wasting your breath. The goalposts have moved, the consumer wins.

And the service levels customers get from M&S, Boots, Tesco, etc., they have come to expect from the merchant and wholesale end of the market. No longer can you afford your trade counter to be a place for trades to hang out, but off-putting to the general public. We all now expect a decent standard of store layout, nicer fittings and slicker point-of-sale systems, more akin to the retail experience. Here too the bar has been raised.

To stand out from the crowd,
you need great customer service.
Really great customer service.

You still need good product knowledge, but now that’s your baseline. To stand out from the crowd, you need great customer service. Really great customer service. And one of the ways you can achieve this is by knowing your customers well: what kind of work they specialise in, their buying patterns, their favourite products, the problems they are trying to solve.

Shopping trolleysThe businesses of Amazon, Apple, Dell and Tesco – some of the most powerful brands in the world – are built on vast customer databases. They know more about your spending and preferences than you’d care to admit. Some of the ‘You might be interested in these...’ suggestions on my own Amazon home page can be uncannily accurate. These big organisations are now almost database companies, who happen to sell products as well. That’s how seriously they take data.

So what can you do? To learn more about your customers, you probably need some form of CRM system. Most of you deal with too many people, from too many organisations, to reliably hold all the information you need in your head. Plus everyone in your organisation needs to be able to draw upon the knowledge you hold. But a full-blown enterprise CRM solution can be costly and difficult to implement, and might be overkill.

If you’re already using bisTrack, you should find out more about bisTrack CRM. If you’re not already using bisTrack, the fact that it comes with its own CRM, is one more compelling reason to put it on your wish list.


Today's recommendations

 

Testimonials

  • "Stock counting is one of the best facilities in bisTrack ever. Stock counting across multiple locations is effortless with multiple entries of the same product. Entering a count is even easier. Counting 10,000 lines used to take two of us 4 days. This time it was 8 hours."

    East End Group

  • "To stand out from the crowd, you need great customer service. Really great customer service."

    Progressive Solutions' guest blog, Builders Merchants Journal

  • "Once we started building up information we could trust, we started seeing real benefits. If stock accuracy was the main benefit, then quality of management information was next."

    Peter Kerr, FD, Palmer Timber

  • "It's a very nicely laid out system with easy to follow structural menus and taskpads which, even if I haven't used a particular function before, I find relatively simple to complete."

    Chris Pratt, Pratts Timber and Builders Merchants Ltd

  • "At Complete we have a responsibility to the environment. That’s why we’re trying to lower our Carbon Footprint. We introduced e-commerce cut down on paper receipts & are introducing electronic billing through bisTrack for customers."

    Richard Moody, Director, Complete Building Materials

  • “Hargeaves are ideally placed to take advantage of the offer – whilst we plan to continue using e-Xact to update our product file we also want much better control over special product sales and purchases."

    Gordon Rothwell, James Hargreaves MD

  • "Performance across the system is continuously enhanced too. Since our last release, finding products is now significantly faster ...by up to 30%."

    Gary Brookshaw, Product Director, Progressive Solutions

  • "bisTrack was a big investment for us but it's the best change we've ever made. We've grown so much over the last four or five years, we simply couldn't have carried on using a manual system."

    Gerwyn Thomas, partner, TL Thomas (builders' merchant)

  • "If we hadn't changed to bisTrack we simply couldn't have grown like this."

    Nigel Williams, Chairman, Premier Forest Products

  • What will YOU do with your week off?

    "With the time saved we've carried out branch refurbishments and I've taken my first holiday!"

    John Cavanagh, MD, Cavanagh Timber

  • "I can drop-down and drill into any business information easily, which enables me to analyse a situation very quickly. It gives me complete control."

    Mark Congdon, Financial Director, Noyeks Newmans

  • “A member of our buying group told us about bisTrack, although we looked at four or five other software packages. Key factors in the eventual selection of bisTrack were its SQL platform and our confidence in the people we dealt with.”

    Gordon Rothwell, James Hargreaves (Plumbers Merchants)

  • “A member of our buying group told us about bisTrack, although we looked at four or five other software packages. Key factors in the eventual selection of bisTrack were its SQL platform and our confidence in the people we dealt with.”

    Gordon Rothwell, James Hargreaves (Plumbers Merchants)

  • "With bisTrack we now have real-time information on our profitability, which allows us to continually optimise and make decisions on our business plan."

    Stuart Hall, General Manager, Lawcris Panel Products

  • "Our computer system impacts on every aspect of the business. Buying, selling, importing, transport planning, as well as accounts. If you install the wrong software, without the right level of performance or functionality, it will cause significant problems throughout your business."

  • "We helped ourselves by getting bisTrack on board quickly and painlessly while business was slow, so we won't have disruption as we start to implement a very aggressive three year strategic plan."

    Neil Fuller, Managing Director, Alsford Timber

  • What will YOU do with your week off?

    "With the time saved we've carried out branch refurbishments and I've taken my first holiday!"

    John Cavanagh, MD, Cavanagh Timber

  • What will YOU do with your week off?

    "With the time saved we've carried out branch refurbishments and I've taken my first holiday!"

    John Cavanagh, MD, Cavanagh Timber

  • "It's a very nicely laid out system with easy to follow structural menus and taskpads which, even if I haven't used a particular function before, I find relatively simple to complete."

    Chris Pratt, Pratts Timber and Builders Merchants Ltd

  • "We chose bisTrack because we needed to move on to the next generation of software."

    Stephen Fairbairn, MD, Henry Alty

  • "It was obvious the company was being held back by the limitations of the old system."

    Operations Director, CF Anderson

  • "There’s no doubt that bisTrack is a good tool. We’ve a fantastic record for growth and we’re getting a lot out of bisTrack now, particularly over the control of our business."

    Mike MacLellan, MD, GPH Builders Merchant

  • "Good customer service is easier to achieve with good IT systems to back up our staff. Progressive provides us with an efficient system for dealing with customers, and good management tools to enable us to concentrate our efforts in the right direction."

    David Dunmow, Group Finance Director, James Latham plc

  • "Inventory accuracy is higher because everyone is more focused and our staff can see the benefit of getting it right."

    Ian Murchie, Operations Director, Howie Forest Products

  • "bisTrack was a big investment for us but it's the best change we've ever made. We've grown so much over the last four or five years, we simply couldn't have carried on using a manual system."

    Gerwyn Thomas, partner, TL Thomas (builders' merchant)

  • "We were drowning in paper and, as a business turning over £2.2 million, the time had come for us to invest in business management software."

    David Biddle, MD, Huntingdon Timber & Roofing

  • "Inventory accuracy is higher because everyone is more focused and our staff can see the benefit of getting it right."

    Ian Murchie, Operations Director, Howie Forest Products

  • "If we hadn't changed to bisTrack we simply couldn't have grown like this."

    Nigel Williams, Chairman, Premier Forest Products

  • "Good customer service is easier to achieve with good IT systems to back up our staff. Progressive provides us with an efficient system for dealing with customers, and good management tools to enable us to concentrate our efforts in the right direction."

    David Dunmow, Group Finance Director, James Latham plc

  • "Inventory accuracy is higher because everyone is more focused and our staff can see the benefit of getting it right."

    Ian Murchie, Operations Director, Howie Forest Products

  • "It was obvious the company was being held back by the limitations of the old system."

    Operations Director, CF Anderson

  • "We spent a long time evaluating several systems and I'm confident that bisTrack is the best available."

    Andrew Laver, Arnold Laver Timberworld

  • "It's a very nicely laid out system with easy to follow structural menus and taskpads which, even if I haven't used a particular function before, I find relatively simple to complete."

    Chris Pratt, Pratts Timber and Builders Merchants Ltd

  • "If we hadn't changed to bisTrack we simply couldn't have grown like this."

    Nigel Williams, Chairman, Premier Forest Products

  • "The time was right for a change of software at Alsford's and we selected bisTrack from a shortlist of three. The key criteria was 'business fit'. We wanted a Microsoft Windows, intuitive solution which would best serve our claim to be 'The Timber Experts' in all our 20 branches."

    Neil Fuller, MD, Alsford Timber

  • "Once we started building up information we could trust, we started seeing real benefits. If stock accuracy was the main benefit, then quality of management information was next."

    Peter Kerr, FD, Palmer Timber

  • "With bisTrack we now have real-time information on our profitability, which allows us to continually optimise and make decisions on our business plan."

    Stuart Hall, General Manager, Lawcris Panel Products

  • "Inventory accuracy is higher because everyone is more focused and our staff can see the benefit of getting it right."

    Ian Murchie, Operations Director, Howie Forest Products

  • What will YOU do with your week off?

    "With the time saved we've carried out branch refurbishments and I've taken my first holiday!"

    John Cavanagh, MD, Cavanagh Timber

  • "Performance across the system is continuously enhanced too. Since our last release, finding products is now significantly faster ...by up to 30%."

    Gary Brookshaw, Product Director, Progressive Solutions

  • "The great thing is we can always export information to Excel and produce any report we need — such as an aged debt report by sales rep, or our bespoke ‘exposure’ report, which helps us assess potential credit risk and protect ourselves."

    Damien Cosgrove, Credit Control Manager, Noyeks Newmans

  • "We chose bisTrack because we needed to move on to the next generation of software."

    Stephen Fairbairn, MD, Henry Alty

  • "I can export information into Excel by right-clicking and manipulate it to my heart's content."

  • "We spent a long time evaluating several systems and I'm confident that bisTrack is the best available."

    Andrew Laver, Arnold Laver Timberworld

  • "We improved net margin by 3% within 6 weeks of going live on bisTrack."

    Andy Halpin, Payne Timber

  • "We were drowning in paper and, as a business turning over £2.2 million, the time had come for us to invest in business management software."

    David Biddle, MD, Huntingdon Timber & Roofing

  • "If we hadn't changed to bisTrack we simply couldn't have grown like this."

    Nigel Williams, Chairman, Premier Forest Products

  • "bisTrack is an excellent piece of software and getting better. Their approach to meeting our needs is excellent. eBusiness is not going to be big for another 12 months but PSI are there already, which means we’re ahead. They're very open to ideas and keep getting better at turnaround."

    Adam Myers, Beesley & Fildes

  • "Once we started building up information we could trust, we started seeing real benefits. If stock accuracy was the main benefit, then quality of management information was next."

    Peter Kerr, FD, Palmer Timber

  • "I can export information into Excel by right-clicking and manipulate it to my heart's content."

  • "It's a very nicely laid out system with easy to follow structural menus and taskpads which, even if I haven't used a particular function before, I find relatively simple to complete."

    Chris Pratt, Pratts Timber and Builders Merchants Ltd

  • "If we hadn't changed to bisTrack we simply couldn't have grown like this."

    Nigel Williams, Chairman, Premier Forest Products

  • "Once we started building up information we could trust, we started seeing real benefits. If stock accuracy was the main benefit, then quality of management information was next."

    Peter Kerr, FD, Palmer Timber

  • "We improved net margin by 3% within 6 weeks of going live on bisTrack."

    Andy Halpin, Payne Timber

  • "Our staff have margin figures right in front of them now, so they're much more aware of the profit they are making."

    Robert Blumsom, Blumsom Fine Timber

  • What will YOU do with your week off?

    "With the time saved we've carried out branch refurbishments and I've taken my first holiday!"

    John Cavanagh, MD, Cavanagh Timber

  • "I can export information into Excel by right-clicking and manipulate it to my heart's content."

  • "At Complete we have a responsibility to the environment. That’s why we’re trying to lower our Carbon Footprint. We introduced e-commerce cut down on paper receipts & are introducing electronic billing through bisTrack for customers."

    Richard Moody, Director, Complete Building Materials

  • "We were drowning in paper and, as a business turning over £2.2 million, the time had come for us to invest in business management software."

    David Biddle, MD, Huntingdon Timber & Roofing

  • "We helped ourselves by getting bisTrack on board quickly and painlessly while business was slow, so we won't have disruption as we start to implement a very aggressive three year strategic plan."

    Neil Fuller, Managing Director, Alsford Timber

  • "Progressive's experience was important, as was the link with Microsoft. We think that's the way ahead for all merchant systems."

    Stephen Fairbairn, MD, Henry Alty

  • “Hargeaves are ideally placed to take advantage of the offer – whilst we plan to continue using e-Xact to update our product file we also want much better control over special product sales and purchases."

    Gordon Rothwell, James Hargreaves MD

  • "If we hadn't changed to bisTrack we simply couldn't have grown like this."

    Nigel Williams, Chairman, Premier Forest Products

  • "It's a very nicely laid out system with easy to follow structural menus and taskpads which, even if I haven't used a particular function before, I find relatively simple to complete."

    Chris Pratt, Pratts Timber and Builders Merchants Ltd

  • "The reporting capabilities of bisTrack really help the sales department answer day to day enquiries. It gives them instant access to information about purchasing volumes and when timber is due to come in."

    Wayne Abrams, Project Leader, Arbor Forest Products

  • "We were drowning in paper and, as a business turning over £2.2 million, the time had come for us to invest in business management software."

    David Biddle, MD, Huntingdon Timber & Roofing

  • "Our computer system impacts on every aspect of the business. Buying, selling, importing, transport planning, as well as accounts. If you install the wrong software, without the right level of performance or functionality, it will cause significant problems throughout your business."

  • "bisTrack was a big investment for us but it's the best change we've ever made. We've grown so much over the last four or five years, we simply couldn't have carried on using a manual system."

    Gerwyn Thomas, partner, TL Thomas (builders' merchant)

  • "Performance across the system is continuously enhanced too. Since our last release, finding products is now significantly faster ...by up to 30%."

    Gary Brookshaw, Product Director, Progressive Solutions

  • "I can drop-down and drill into any business information easily, which enables me to analyse a situation very quickly. It gives me complete control."

    Mark Congdon, Financial Director, Noyeks Newmans

  • "I was working with 2.7 in our test environment and looking at all the work you have done. Just wanted to let you know how much we appreciate all you do to make this a great technology partnership."

    Brian King, Lumber USA

  • "There’s no doubt that bisTrack is a good tool. We’ve a fantastic record for growth and we’re getting a lot out of bisTrack now, particularly over the control of our business."

    Mike MacLellan, MD, GPH Builders Merchant

  • "Stock counting is one of the best facilities in bisTrack ever. Stock counting across multiple locations is effortless with multiple entries of the same product. Entering a count is even easier. Counting 10,000 lines used to take two of us 4 days. This time it was 8 hours."

    East End Group

  • "The great thing is we can always export information to Excel and produce any report we need — such as an aged debt report by sales rep, or our bespoke ‘exposure’ report, which helps us assess potential credit risk and protect ourselves."

    Damien Cosgrove, Credit Control Manager, Noyeks Newmans

  • "With bisTrack we now have real-time information on our profitability, which allows us to continually optimise and make decisions on our business plan."

    Stuart Hall, General Manager, Lawcris Panel Products

  • "The time was right for a change of software at Alsford's and we selected bisTrack from a shortlist of three. The key criteria was 'business fit'. We wanted a Microsoft Windows, intuitive solution which would best serve our claim to be 'The Timber Experts' in all our 20 branches."

    Neil Fuller, MD, Alsford Timber

  • "bisTrack is an excellent piece of software and getting better. Their approach to meeting our needs is excellent. eBusiness is not going to be big for another 12 months but PSI are there already, which means we’re ahead. They're very open to ideas and keep getting better at turnaround."

    Adam Myers, Beesley & Fildes

  • "Performance across the system is continuously enhanced too. Since our last release, finding products is now significantly faster ...by up to 30%."

    Gary Brookshaw, Product Director, Progressive Solutions

  • “Hargeaves are ideally placed to take advantage of the offer – whilst we plan to continue using e-Xact to update our product file we also want much better control over special product sales and purchases."

    Gordon Rothwell, James Hargreaves MD

  • "Our computer system impacts on every aspect of the business. Buying, selling, importing, transport planning, as well as accounts. If you install the wrong software, without the right level of performance or functionality, it will cause significant problems throughout your business."

  • "We spent a long time evaluating several systems and I'm confident that bisTrack is the best available."

    Andrew Laver, Arnold Laver Timberworld

  • "Once we started building up information we could trust, we started seeing real benefits. If stock accuracy was the main benefit, then quality of management information was next."

    Peter Kerr, FD, Palmer Timber

  • "It's a very nicely laid out system with easy to follow structural menus and taskpads which, even if I haven't used a particular function before, I find relatively simple to complete."

    Chris Pratt, Pratts Timber and Builders Merchants Ltd

  • "I'm happy bisTrack will grow with us. If we find we need something which isn't already incorporated, I'm confident Progressive will work with us to fill the gap."

    Operations Director, CF Anderson

  • "The reporting capabilities of bisTrack really help the sales department answer day to day enquiries. It gives them instant access to information about purchasing volumes and when timber is due to come in."

    Wayne Abrams, Project Leader, Arbor Forest Products

  • “Hargeaves are ideally placed to take advantage of the offer – whilst we plan to continue using e-Xact to update our product file we also want much better control over special product sales and purchases."

    Gordon Rothwell, James Hargreaves MD

  • "Good customer service is easier to achieve with good IT systems to back up our staff. Progressive provides us with an efficient system for dealing with customers, and good management tools to enable us to concentrate our efforts in the right direction."

    David Dunmow, Group Finance Director, James Latham plc

  • "We saw benefits straight away, particularly with the time we saved on monthly stock takes and sourcing information for management reports."

    Nigel Williams, Chairman, Premier Forest Products

  • "I was working with 2.7 in our test environment and looking at all the work you have done. Just wanted to let you know how much we appreciate all you do to make this a great technology partnership."

    Brian King, Lumber USA

  • "We saw benefits straight away, particularly with the time we saved on monthly stock takes and sourcing information for management reports."

    Nigel Williams, Chairman, Premier Forest Products

  • "To stand out from the crowd, you need great customer service. Really great customer service."

    Progressive Solutions' guest blog, Builders Merchants Journal

  • "I was working with 2.7 in our test environment and looking at all the work you have done. Just wanted to let you know how much we appreciate all you do to make this a great technology partnership."

    Brian King, Lumber USA

  • "The great thing is we can always export information to Excel and produce any report we need — such as an aged debt report by sales rep, or our bespoke ‘exposure’ report, which helps us assess potential credit risk and protect ourselves."

    Damien Cosgrove, Credit Control Manager, Noyeks Newmans

  • "We chose bisTrack because we needed to move on to the next generation of software."

    Stephen Fairbairn, MD, Henry Alty

  • "I can drop-down and drill into any business information easily, which enables me to analyse a situation very quickly. It gives me complete control."

    Mark Congdon, Financial Director, Noyeks Newmans

  • “A member of our buying group told us about bisTrack, although we looked at four or five other software packages. Key factors in the eventual selection of bisTrack were its SQL platform and our confidence in the people we dealt with.”

    Gordon Rothwell, James Hargreaves (Plumbers Merchants)

  • "There’s no doubt that bisTrack is a good tool. We’ve a fantastic record for growth and we’re getting a lot out of bisTrack now, particularly over the control of our business."

    Mike MacLellan, MD, GPH Builders Merchant

  • "Our relationship with PSI has been transformed this year. This is due almost entirely to having an Account Manager as a single point of contact, who knows our system and our business."

    Eric Jones, IT Manager, Alsford Timber

  • "To stand out from the crowd, you need great customer service. Really great customer service."

    Progressive Solutions' guest blog, Builders Merchants Journal

  • What will YOU do with your week off?

    "With the time saved we've carried out branch refurbishments and I've taken my first holiday!"

    John Cavanagh, MD, Cavanagh Timber

  • "Our staff have margin figures right in front of them now, so they're much more aware of the profit they are making."

    Robert Blumsom, Blumsom Fine Timber

  • "I can export information into Excel by right-clicking and manipulate it to my heart's content."

  • "The people at Progressive Solutions are likeable, straight_

    talking individuals who have a

    commitment to continuously develop and push the software forward."

    Joe Tipper, Walter Tippers Ltd

bistrack Customer Portal | Progressive Solutions UK

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